European electronic components distributor Rutronik Elektronische Baulemente GmbH formed a U.S.-based subsidiary, Rutronik Inc. Based in Cleveland, the subsidiary will be run by company Vice President Jeff Shafer and will operate independently within the global Rutronik Group. Schafer will report to Paul Scholten, international sales director and president of Rutronik, Inc.
Rutronik, Inc. will serve customers in North America, with a focus on target markets in the United States and Mexico. The distributor has had a presence in Mexico since 2008.
“The presence in North America represents the last big step for us toward becoming a true global distributor,” Thomas Rudel, Rutronik CEO said in a statement announcing the new subsidiary. “In addition to our home market in Europe, we have also managed to build up an extensive client base in Asia with seven branch locations, thus the timing was right to roll out our recipe for success in North America. We will also be expanding and reinforcing our presence in North America through our strategic developing business plan and are delighted that we can do this on the basis of such excellent support from numerous manufacturers.”
Schafer echoed Rudel’s comments.
“I am delighted to have been tasked with implementing the last element of Rutronik’s strategy on the way to becoming a true global distributor with a commitment to excellence,” he said. “We want to offer our customers in North America the familiar exceptional service, supported by the long-term, solid cooperation with our quality manufacturer partners.”