Mouser Expands to South Korea

April 8, 2016
Distributor opens customer service center in Seoul, Korea, bringing the company total to 22 branches worldwide.

Mouser Electronics recently opened a South Korea customer service center in Seoul, Korea. The center will support local design engineers and buyers, and is one of 22 worldwide offices, nine of which are in Asia Pacific.

Prior to opening the Seoul office, Mouser served customers in South Korea via and through its other locations across the region. Strong year-over-year growth necessitated the opening of the branch, the company said.

“In South Korea, our business grew over 170 percent in the last five years, and our customer base grew 135 percent,” said Mark Burr-Lonnon, Mouser’s senior vice president of APAC and EMEA business. “We are very excited about this exceptional growth and see a local presence as an important next step in this market for Mouser. We believe that this business growth is a result of our strategy of stocking and distributing the newest products first, as well as providing one-stop shopping with a fast delivery time, to give our customers a time-to-market advantage.”

The distributor also points to its centralized warehousing approach as a key reason for its rapid growth over the last few years. Mouser recently completed a 250,000 square foot expansion of its global distribution facility in Texas.

 “Unlike many distributors, Mouser takes a centralized approach with a single warehouse that streamlines operations, helping our customers to get our vast selection of the newest products and overall inventory first and faster. This is one of the things that sets us apart and enables us to ship same-day to Korea, with arrival within three business days,” adds Burr-Lonnon.

About the Author

Victoria Kickham | Distribution Editor

Victoria Kickham is the distribution editor for Electronic Design magazine, SourceESB and, where she covers issues related to the electronics supply chain. Victoria started out as a general assignment reporter for several Boston-area newspapers before joining Industrial Distribution magazine, where she spent 14 years covering industrial markets. She served as ID’s managing editor from 2000 to 2010. Victoria has a bachelor’s degree in English from the University of New Hampshire and a master’s degree in English from Northeastern University.

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