Q&A with New Power

What is NewPower doing to differentiate itself in 2025?
Carleton Dufoe, Chief Executive Officer

NewPower continues to set itself apart by delivering innovative, customer-focused solutions that address today’s complex supply chain challenges. Through significant investments in technology, infrastructure, and our proprietary EMPOWER™ platform, we provide real-time insights and strategic sourcing solutions. Our financial stability and long-term guarantees give customers the confidence to plan and forecast effectively, while our agility and proactive approach ensure we remain a trusted partner in empowering supply chains worldwide.

What new market trends are you seeing so far in 2025?
Matthew Fonstein, Chief Trading Officer

In 2025, a significant shift is occurring in supply chain management strategies, with customers taking greater ownership of their assurance of supply strategies and reducing reliance on EMS/ODM partners. This trend is driven by several factors:

• • Increased supply chain volatility: Recent global events have highlighted the need for more robust and resilient supply chains. 
  • Desire for greater control: Companies are seeking to mitigate risks associated with over-reliance on third-party manufacturers.
  •  Regionalization of manufacturing: There's a move towards nearshoring and reshoring to reduce geopolitical risks and improve supply chain resilience. 

This shift creates significant opportunities for NewPower to deliver value directly to customers across all commodities. By operating in the unique space between manufacturers, franchise distributors, and end users, NewPower is well-positioned to provide creative inventory management solutions that address these evolving needs.

How bullish/bearish are you for NewPower’s business in 2025?
Patrick Deware, Vice President, Strategic Accounts

We are extremely bullish on NewPower's outlook for 2025. Over the past few years, we've consistently achieved record-breaking growth, and the trends we're seeing—such as increased demand for flexible sourcing, regional manufacturing shifts, and innovative inventory solutions—align perfectly with our strengths. Our ability to adapt to market changes, leverage technology, and provide tailored solutions ensures we are well-positioned for continued success in 2025 and beyond. This optimism is further reinforced by significant opportunities in sectors like AI, 5G/10G, automotive, industrial automation, oil & gas, and aerospace & defense, which are driving technological innovation and creating robust demand for high-quality components.

How does NewPower support manufacturers in adapting to supply chain trends like regionalization, resilience, and flexibility?
Jeff Hong, General Manager, APAC

Our global presence, with 14 offices worldwide, allows us to capitalize on the trend toward regionalization of manufacturing by offering flexible inventory solutions and seamless logistics. Our proprietary EMPOWER™ technology gives us a competitive edge, reducing component costs and enhancing PPV with real-time global price matching. As manufacturers focus on supply chain resilience and flexibility, our ability to provide tailored inventory solutions and excess inventory management becomes even more valuable. While acknowledging potential challenges like economic uncertainty and geopolitical risks, our strategic positioning and diverse offerings enable us to mitigate these risks effectively. Overall, NewPower is poised to lead the industry in innovation, adaptability, and customer-focused solutions, setting us up for continued growth and success in the dynamic world of electronic components distribution.