People, Not Platforms: Why Customer Service Still Wins in a Digital Supply Chain
Rochester Electronics’ Colin Strother explains why “people buying from people they trust” still matters in a digital world—and how the company’s emphasis on getting to know their customers lends to enhanced supply chain security.
Rochester Electronics’ Executive Vice President Colin Strother joins Supply Chain Connect to unpack why today’s electronic component market feels like a mix of recovery, reset and entirely new paradigm. He shares how inventory whiplash, geopolitical shocks and the rise of AI are reshaping customer expectations and why Rochester is doubling down on human-to-human engagement, global field presence and U.S.-based manufacturing to strengthen both customer experience and supply chain security.
Managing Editor - Community Manager | Supply Chain Connect
Tyler Fussner is Managing Editor - Community Manager at Supply Chain Connect, part of the Design & Engineering Group at Endeavor Business Media.
Previously, Fussner served as the Associate Editor for Fleet Maintenancemagazine. As part of Endeavor's Commercial Vehicle Group, his work has been published in FleetOwner magazine, as well as Bulk Transporter, Refrigerated Transporter, and Trailer-Body Builders.
Fussner previously served as Assistant Editor for Endeavor's Transportation Group on the PTEN, Professional Distributor, and VehicleServicePros.com brands.
Fussner studied professional writing and publishing at the University of Wisconsin-Whitewater. He has experience in shop operations, is a Michelin Certified Tire Technician, and a Michelin Certified Tire Salesperson.
