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The CEO’s role has always been a demanding one that requires the right mix of leadership, vision and resilience. The job has become increasingly difficult in this rapidly evolving and unpredictable business landscape, where economic downturns, supply chain disruptions, labor shortages and geopolitical instability have become the “new normal.”
A new report from The Conference Board reveals a C-suite that has a lot on its mind right now, and that’s on alert for emerging disruptions as they surface. In C-Suite Outlook 2025: Seizing the Future, the group reveals how businesses are preparing for ongoing economic and geopolitical challenges and anticipating a potentially tough operating environment this year.
Tariffs are Coming Into Focus
In “CEOs are bracing for Trump tariff disruption: Survey,” The Hill’s Tobias Burns dissects The Conference Board survey and also discusses the moves companies are taking to prepare for any tariff-related supply chain impacts.
“Many economists have been cautioning that [President Trump’s] tariff proposals, which have included a 10 percent to 20 percent general tariff and a 100 percent tariff on Chinese imports in particular, could lead to a rise in prices, which were a top concern for voters in the 2024 election following the post-pandemic inflation,” Burns writes.
Imports have been surging at U.S. ports ahead of the expected tariffs, Burns reports. For example, the Port of Los Angeles received close to a million 20-ft. containers in October, a 25% jump over the prior month.
Geopolitical and Geo-Economic Challenges
The Conference Board has been conducting its annual survey of C-suite executives and board members since 1999. This year’s findings are based on input provided by more than 1,722 C-suite executives and board members (including 508 CEOs). Respondents ranked intensified trade wars as the top geopolitical risk to their companies, with tensions between the U.S., EU and China expected to have the greatest geopolitical impact.
“Amid geopolitical and geo-economic tumult, more CEOs are strengthening their supply chains,” The Conference Board said in a press release. “Among US CEOs, 71% plan to alter their supply chains over the next three to five years—an increase from 54% in the 2024 survey.”
Here are some of the other key report findings: