About Us
Fusion Worldwide is one of the world's leading open market distributors, with over two decades of experience within the electronic component and finished goods supply chain. Headquartered in Portsmouth, New Hampshire, the company has more than 20 locations and over 500 employees strategically located around the globe, including five quality control centers. Within the congested and highly competitive open market sourcing landscape, Fusion focuses on standing out by setting the standard for excellence.
Getting Out in Front
Powered by the company's global mindset, Fusion Worldwide has invested in its talent around the world to create a collaborative team that acts with integrity and precision. When devising a new tagline, Fusion focused on what their people do best: putting customers ahead of disruption, risk, and new opportunities.
'Out in Front' is the essence of who Fusion is, as it highlights the company's core strengths. In shortage markets, Fusion uses their vast and vetted network to find the parts you need when you need them. When surplus markets develop, customers leverage the companies' connections to maximize returns by offloading excess supply. In between these swings, Fusion acts as a long-term partner by helping customers improve their bottom line by identifying cost savings, navigating the lifecycle of vital components, and managing inventory.
Moving with the Market
Fusion Worldwide has always provided proactive solutions to address supply chain efficiencies. Their ability to move with the market was a crucial part of their strategy when planning their rebrand, as they wanted to ensure the updates drove efficiency and innovation. The newly unveiled brand voice, messaging, visual identity, brand anthem video, and tagline remind the industry of who they are and what they do best. It also serves as an opportunity to underline the customizable nature of their services, which adapt to the unique needs of OEMs, CMs, and ODMs from various verticals.
The new website features a mobile-responsive design, improved navigation, and easy access to market intelligence curated by market analysts. By sharing the information gleaned from Fusion's global purchasing and supplier management experts, Fusion puts the customer in control.
Introducing E-commerce
Now that the disruptions caused by the great chip shortage have abated, Fusion is focusing on the future. They want to be your long-term sourcing partner, working together to build more resilient supply chains. Fusion learned from the chip shortage's global impact and pivoted to help mitigate the risk of counterfeit products. By managing products in-house and adding Prosemi to their network of quality control centers, Fusion controlled the entire sourcing process from receipt to delivery.
Fusion is taking their commitment to evolving with the market one step further, by putting the power in the customer's hands via the planned 2024 launch of an e-commerce platform. With the freedom to browse parts online at any time, customers can source what they want, when they want it, better than ever before.
At the Core of Fusion Worldwide
In an ever-changing landscape, Fusion Worldwide remains steadfast in their mission to provide proactive solutions, mitigate risks, and build more resilient supply chains. With their eyes set firmly on the future, Fusion is ready to continue leading the industry and empowering customers to thrive in a rapidly evolving world.
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Additional Information
President/CEO: Peter LeSaffre
Company Headquarters: Portsmouth, New Hampshire, United States
2023 Global Sales: $2,200,000,000
2023 North American Sales: $858,000,000
Locations: 22
Employees: over 520
Founded: 2001
Connect With Us
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Where You Can Find Us
Fusion Worldwide
1 Harbour Place, Suite 240
Portsmouth, NH 03801
Web: www.fusionww.com
Phone: 617-502-4100
