How Technology is Reshaping Distribution

Jack Carrere discusses the transformative role of AI and automation in distribution as the industry continues to shift toward an increasingly digital marketplace.
Oct. 20, 2025

In this episode of Supply Chain Connect, Jack Carrere, co-founder and CEO of Prokeep, discusses the transformative role of AI and automation in distribution. Carrere explores how technology is reshaping order processing, improving customer service and helping distributors compete in an increasingly digital marketplace. He shares practical insights on implementing AI, overcoming organizational challenges and maintaining critical human relationships while embracing technological innovation. The conversation dives into the future of distribution, highlighting how smart technologies can drive efficiency, speed and customer satisfaction.

About the Author

Tyler Fussner

Managing Editor - Community Manager | Supply Chain Connect

Tyler Fussner is Managing Editor - Community Manager at Supply Chain Connect, part of the Design & Engineering Group at Endeavor Business Media.

Previously, Fussner served as the Associate Editor for Fleet Maintenance magazine. As part of Endeavor's Commercial Vehicle Group, his work has been published in FleetOwner magazine, as well as Bulk TransporterRefrigerated Transporter, and Trailer-Body Builders.

Fussner's May 2022 print feature 'The dawn of hydrogen trucks' was named the best single technology article in B2B by the judges of the 2022 Folio: Eddie and Ozzie Awards. Fussner was also awarded Silver in the Technical Article category for the Trade Association Business Publications International (TABPI) 2021 Tabbie Awards.

Fussner previously served as Assistant Editor for Endeavor's Transportation Group on the PTEN, Professional Distributor, and VehicleServicePros.com brands.

Fussner studied professional writing and publishing at the University of Wisconsin-Whitewater. He has experience in shop operations, is a Michelin Certified Tire Technician, and a Michelin Certified Tire Salesperson.

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