Supply Chain Connect | Farnell
Rebeca Obregon | President | Farnell

The Electronics Supply Chain Playbook: Adaptability in a Complex Global Market

June 16, 2025
Rebeca Obregon, President of Farnell, offers a deep dive into the rapidly evolving electronic component distribution landscape, exploring how artificial intelligence, digital transformation and adaptability are reshaping the industry's future.

In this episode of Supply Chain Connect, Rebeca Obregon, President of Farnell, offers a deep dive into the rapidly evolving electronic component distribution landscape, exploring how artificial intelligence, digital transformation and adaptability are reshaping the industry's future. From navigating pandemic-induced supply chain disruptions to understanding emerging growth opportunities, Obregon provides expert insights into the complex world of electronic component distribution and shares what leading companies are doing to adapt and succeed.

About the Author

Tyler Fussner | Managing Editor - Community Manager | Supply Chain Connect

Tyler Fussner is Managing Editor - Community Manager at Supply Chain Connect, part of the Design & Engineering Group at Endeavor Business Media.

Previously, Fussner served as the Associate Editor for Fleet Maintenance magazine. As part of Endeavor's Commercial Vehicle Group, his work has been published in FleetOwner magazine, as well as Bulk TransporterRefrigerated Transporter, and Trailer-Body Builders.

Fussner's May 2022 print feature 'The dawn of hydrogen trucks' was named the best single technology article in B2B by the judges of the 2022 Folio: Eddie and Ozzie Awards. Fussner was also awarded Silver in the Technical Article category for the Trade Association Business Publications International (TABPI) 2021 Tabbie Awards.

Fussner previously served as Assistant Editor for Endeavor's Transportation Group on the PTEN, Professional Distributor, and VehicleServicePros.com brands.

Fussner studied professional writing and publishing at the University of Wisconsin-Whitewater. He has experience in shop operations, is a Michelin Certified Tire Technician, and a Michelin Certified Tire Salesperson.

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