Mouser launches new-product sites

Oct. 5, 2012
Distributor unveils new web sites featuring the company’s newest products, applications and technologies

Distributor unveils new web sites featuring the company’s newest products, applications and technologies

Mouser Electronics continues to expand its online offering, launching two web sites devoted to the company’s newest products and applications this week.

Mouser’s Newest Products site highlights the distributor’s dedication to new product introductions, showcasing the newest of the new, searchable by category, manufacturer and date of release. Mouser has launched more than 50 new product lines per week over the last two months alone.

The distributor’s new Applications & Technologies site aims to help design engineers at the beginning of the design cycle, highlighting solutions based on applications and technologies and providing block diagram navigation to view recommended products for certain functions. The site also features articles, application design notes, tutorials, white papers, videos and other solution-based content to aid the design process. 

The Applications & Technologies site focuses on medical, industrial, lighting, automotive and alternative energy categories, with more categories scheduled for release monthly.

 “The rationale behind our Newest Products and Applications & Technologies sites is to educate, help narrow the list of products, and find the right products for their design projects,” said Kevin Hess, Mouser’s vice president of technical marketing. “Our goal is to help transform knowledge into design know-how. Mouser wants to help engineers and buyers make more efficient use of their time. is set to help them do exactly that – quickly and easily.”   

About the Author

Victoria Fraza Kickham | Distribution Editor

Victoria Kickham is the distribution editor for Electronic Design magazine, SourceESB and, where she covers issues related to the electronics supply chain. Victoria started out as a general assignment reporter for several Boston-area newspapers before joining Industrial Distribution magazine, where she spent 14 years covering industrial markets. She served as ID’s managing editor from 2000 to 2010. Victoria has a bachelor’s degree in English from the University of New Hampshire and a master’s degree in English from Northeastern University.

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