Peerless Electronics launches new e-commerce initiative


Peerless Electronics has launched a new online initiative targeting six vertical end markets. The distributor of electromechanical and interconnect products says the new program will save customers time and make it easier to shop online for products tailored to their industry.

The distributor’s e-commerce vertical market initiative targets six end markets: aerospace and avionics, heavy equipment, industrial, medical, military/defense, and transportation. The distributor developed targeted online catalogs and e-commerce capabilities for each end market, including specs, technical descriptions, manufacturer hyperlinks, photos and drawings/PDFs to help customers select the right part for their application.

“The six stores offer widely sought and hard-to-find products such as switches, relays, circuit breakers, contactors, connectors, terminal blocks, splices, heat shrink tubing and indicator lights and fuses,” according to the company.

Industry News

Fusion Trade reports record growth; plus news from TTI, Mouser, BTC Electronic Components, and NKK Switches

Massachusetts-based independent distributor Fusion Trade recently reported record growth, reaching $275 million in sales in 2011. The privately held company cited new customer development and infrastructure investment as keys to its double-digit sales growth for the year.

Key milestones for the year included the addition of a new warehousing/quality hub in Amsterdam to accommodate growth in Europe; 20% workforce expansion worldwide; and investment in new anti-counterfeit equipment in its Hong Kong and U.S. screening and analysis laboratories.

In addition, Fusion Trade’s president Paul Romano was named president of the Independent Distributors of Electronics Association (IDEA).

In other news, top electronics distributor TTI, Inc. was recently named 2011 Global Distributor of the Year by TE Connectivity. This marks the third consecutive year TTI has earned the award, which is based on performance in sales growth, demand identification and creation, expanding customer base, accounts receivable improvements, and cost reduction and efficiency.

Mouser Electronics recently unveiled the No. 11 Mouser Electronics/Geico/KV Racing Technology Chevrolet Dallara to be driven by IndyCar champion Tony Kanaan in the 2012 IZOD IndyCar Series. Mouser announced its sponsorship of the car earlier in March; the all-new Dallara DW12 chassis showcases state-of-the-art electronics.

North Carolina-based BTC Electronic Components announced its International Traffic in Arms Regulations (ITAR) re-certification. Run by the U.S. Department of State, the ITAR program regulates the export and import of U.S. military and defense-related equipment and information. The ITAR regulation means that BTC can fully support military and defense-related projects around the world, the company said.

Switch manufacturer NKK Switches announced the appointment of Michael Wada to company president. Wada succeeds Kiyoko Toyama, who is retiring after 13 years at the company’s helm. Click here for the full story.

New & Expanded Distribution Agreements

Future Electronics announced a new partnership between EnOcean and its Future Energy Solutions group to provide EnOcean’s energy harvesting wireless sensor solutions. The agreement covers key geographical markets in North and South America, Europe and Asia.

Premier Farnell and ROHM Semiconductor expanded their European franchise to a global distribution franchise.

Specialized distributor RFMW announced a new worldwide distribution agreement with MAJR Products, a supplier of high-performance EMI/RFI shielding products.

Symmetry Electronics announced global distribution agreements with WIZnet and Domintech. WIZnet is a provider of chip-oriented application modules and evaluation boards as well as fully hardwired TCP/IP chips. Domintech provides MEMS motion sensors, including tri-axial accelerometers (G-sensor) and gyroscopes.


Don’t miss these upcoming industry events:
Avnet Digital Signage Open House
April 9, 2012
Chandler, Ariz.

2012 World Capacitor/Resistor/Inductor Trade Statistics Meetings
April 10-11, 2012
Washington, D.C.

EDS 2012
May 7-10, 2012
Las Vegas

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About the Author

Victoria Fraza Kickham | Distribution Editor

Victoria Kickham is the distribution editor for Electronic Design magazine, SourceESB and, where she covers issues related to the electronics supply chain. Victoria started out as a general assignment reporter for several Boston-area newspapers before joining Industrial Distribution magazine, where she spent 14 years covering industrial markets. She served as ID’s managing editor from 2000 to 2010. Victoria has a bachelor’s degree in English from the University of New Hampshire and a master’s degree in English from Northeastern University.

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