B2B buying, B2C shopping, what does it all mean? Change, it’s all changing. Companies are moving away from the traditional buying habits in search of speed, simplicity, and transparency. To remain competitive in 2020, it is important for B2B companies to consider the changing needs of the buyers. Looking at the B2C example and shifting to online purchasing improvements look promising.
B2B sellers should keep in mind that as a whole, the traditional enterprise buying strategy has already changed. According to a 2019 survey by Futurum Research and SAP, more than 80 percent of organizations no longer follow calendarized buying cycles, which marks an important shift in how businesses are choosing to make large software purchases.
Strategic business initiatives are driving part of the shift towards digital B2B buying as enterprises place an increased focus on the Cloud and Digital Transformation. In fact, 49 percent of survey respondents cited moving to the Cloud as the leading motivation in their shift to digital buying, and 48 percent of buyers indicated digital transformation efforts within their companies as a key reason.
