Real-Time Catalog Distribution. Up-To-Date Catalog Data at Every Distributor. Live in 45 Days.
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Every manufacturer in the electronics supply chain knows this workflow. Extract the file. Reformat it for Distributor A. Reformat it again for Distributor B. Update the pricing for special terms. Update it again for tiered arrangements. Send it. Wait.
Then find out the distributor quoted your part at $5 when your cost is now $8. Or that an engineer spent 30 days designing around a component you discontinued six months ago and never told anyone about. Or that a customer placed an order based on pricing that was already wrong before it left your system.
This is where friction lives in the electronics supply chain, between the component manufacturer, the distributor, and the customer. Outdated pricing. Outdated specs. Outdated lifecycle status. Each one on its own is an operational headache. Together, they create something worse: a reputational problem that sends customers and distributors looking for someone more reliable.
The manufacturers getting this right aren't working harder. They've stopped tolerating a process that was never built to keep pace with the channel. This webinar brings together industry executives who have been inside this problem, and found the other side of it.
Key Takeaways:
- Why pricing, spec, and lifecycle data breaks down between manufacturer and distributor, and why the industry has normalized it
- The real cost of getting it wrong, in margin, in design wins, in customer trust, and in the deals that quietly walk out the door
- What it looks like to move from manual extraction and reformatting to automated, real-time syndication
- How accurate, timely catalog and pricing data creates sales velocity, and becomes a competitive advantage that is very hard to replicate
- Where to start if your team is still managing this manually, and how fast the first win arrives.
Presenters:
Panelist: Maria Gillespie
Channel Sales Leader - East Region
TE Connectivity
Maria Gillespie is a sales and channel leader at TE Connectivity with deep experience supporting manufacturers, distribution partners, and global channel growth across the electronics industry. Known for her relationship-driven approach and strong industry presence, she brings a practical perspective on collaboration, digital transformation, and what it takes to build scalable partner ecosystems
Panelist: Christoph Wolf
President
RECOM
Christoph Wolf is President of RECOM Power, where he works closely with customers and engineering teams focused on power conversion, industrial automation, and next-generation electronics design. With years of global leadership experience in the power electronics industry, he brings a practical perspective on reliability, scalability, and the real-world challenges manufacturers face as technologies continue to evolve.
Panelist: Tim Fredricks
Strategic Channel Account Manager
Advantech
im Fredricks works closely with manufacturers and channel partners at Advantech, helping them implement edge, automation, and AI
technologies in real-world environments. He brings a practical,
field-driven perspective on what it actually takes to move from concept to deployment, cutting through the noise and focusing on what works.
Panelist: Mike Budde, Jr.
President
Budde Marketing, an Orbweaver Co.
Michael Budde Jr. is President of Budde Marketing Systems, a long-standing leader in POS reporting, channel analytics, and data management for the electronics industry. Known for his deep expertise in clean data and channel intelligence, Michael has spent years helping manufacturers turn fragmented distributor reporting into actionable business insight across global markets.
Moderator: Sannah Vinding
Founder & Host
Leadership in Manufacturing Podcast
Sannah Vinding is an engineer, go-to-market leader, and host of the Leadership in Manufacturing Podcast, where she leads conversations with executives across the electronics, manufacturing, and supply chain industries. Her background spans engineering, product marketing, and digital growth, with a focus on helping technical organizations communicate complex products more clearly and improve how information moves across teams, systems, and channel partners.
Known for bridging technical depth with commercial execution, she brings a practical perspective on data quality, AI-driven buyer behavior, channel visibility, and the operational challenges that impact decision-making across the electronics industry.
Host: Tyler Fussner
Managing Editor
Supply Chain Connect
Tyler Fussner is Managing Editor - Community Manager at Supply Chain Connect, part of the Design & Engineering Group at EndeavorB2B.
